Focus: Visual Identity & Naming
ARCUS is a Wordmark with a pictorial element symbolizing the company purpose.
The Woodmark is a monolinear geometric grotesque typeface. Simple and strong with clear lines and movement representing the essence of a Project Management - Consulting Firm specializing in Infrastructure.
The pictorial icon represents the company name & the services they offer, it’s an arch composed with geometrical pieces that build it’s form.
+ Creative Direction
+ Visual Identity
+ Visual Narratives & Storytelling