Brand Identity & Logo Creation
TYPE OF CLIENT_ Food & Drink
In the last 20 years, Restaurante Raices has distinguished itself by it's Creole fLavor that exalts Puerto Rican cuisine. Both, Logo and Restaurant Space Branding were designed by their owners. Time changes and they needed to keep up to date, so they trusted us with their new identity.
We worked a simpler and cleaner approach. The original brand had movement so we choose a script typography to provide that feeling along with it's distinctive sun but worked in a simpler way to give it a touch of color. With this Re-Branding, the plantain icon was born, a product that has distinguished them for more than two decades and that wasn't present.