Client: TG Active
Focus: Visual Identity & Clothing Design
Nature as the main inspiration
Outdoor exercise as a primary focus.
Humans are made up to 65-75% of water and water plays an important element when we exercise and sweat, so the Brand Icon was inspired by it.
Colors of the Brand
Hologram and black are TG ACTIVE's main color scheme. TG ACTIVE as a brand is not restricted to one color but can use all the colors. The color black is nothing other than the sum of all the colors. The hologram is the reflection of the prism of the visible color spectrum.
+ Creative Direction
+ Visual Identity
+ Editorial Design
+ Creative Strategy
+ Brand Messaging