Client: Yerba Santa
Focus: Visual Identity
PICTORIAL COMBINATION MARK
A botanical approach was used to create this branding. As we all know, the product comes from the land & its location is in the center of the island between the mountains in Barranquitas.
The 3 Leaves symbolize the holy trinity in reference to the brand name. Also the drop of water represents the trinity as an echo of divinity.
Typeface is a Serif a mix of SangBleu and Romain now merged into a single typeface, celebrating the marriage of geometric rationality and elegance, science and craftsmanship.
Logotype uses 2 main colors.
Peach - for a warm & earthy-modern look and the Emerald Green for a botanical
+ Creative Direction
+ Visual Identity
+ Creative Strategy